Frequently Asked Questions About The Row Bags
Here are the most common questions about the row bags, answered using what can actually be verified. Because the brand publishes no price list, every figure here is an observed 2026 market price recorded in September of that year. Reported but unconfirmed claims are named as such, not papered over. Figures drawn from resale reports describe observed market behaviour; they are not investment advice. Ready-to-wear and footwear are outside the scope; only bags are covered. Much-repeated claims that cannot be checked have been left out.
Who is behind The Row, and where are the bags made?
Started in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. The design studio has sat in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The label takes its name from Savile Row in London. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Nothing more about manufacturing is made public, and any claim about a specific tannery is unverifiable. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why is there no branding on the bags?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Identification works through silhouette, proportion and construction instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Because the hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Nobody will recognise the bag from the other side of the road, which for many buyers is ysl tote the point.
How much does a The Row bag cost?
Each number here is an observed 2026 market price, since there is no official price list and the brand publishes none. At one end was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material moves the number more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Since retailer prices vary and stock, currency and season all move the figure, the table should be read as a snapshot, not a quotation.
| Band | Range observed in 2026 | Example models |
|---|---|---|
| Entry level | $590 to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Mid tier | $1,550 up to $3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Upper band | $3,600–$6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| Suede over calfskin | Silhouette-dependent | India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800 |
Has the Margaux actually been discontinued?
Nobody outside the brand knows, and the brand has not said. What can be verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now carries the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Those two claims are different, and any article merging them goes beyond the evidence. In practice, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. It remains unresolved, and should not be treated as settled.
What is the difference between the Margaux and the Soft Margaux?
The Soft Margaux is a reworking rather than a rename. Set beside the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 came in at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 carries over that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. Sources mention a Soft Margaux 15 at about $4,700; the figure remains unconfirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
That number means width in inches, and not a size tier or a series code. The convention runs across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison remarkably simple, since two bags sharing a number occupy roughly the same width. The Margaux 17 can be found in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price has not been verified. N/S or E/W in a name indicates orientation, not dimension. Reading both conventions tells you most of what you need before seeing the bag.
What should I check to authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Everything falls to physical inspection instead. Machine-precise stitching at an even density with no fraying or wandering lines is what you want, as are hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Photo inspection is not enough: counterfeits reported through 2024 and 2025 pass it, which is why in-hand checks and platform authentication dominate the advice.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Evenly dense stitching plus tidy hand-painted edges
- Interior stamp crisp and centred, reading Made in Italy
- Matte or brushed hardware with a precise closing action
- A shape that holds when the bag is empty
Do The Row bags keep their value?
They have on observed market behaviour; that is description rather than investment advice, and past figures forecast nothing. In the Rebag CLAIR 2025 report, the brand reached 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For perspective, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. On the softer side, Fashionphile resale was reported up about 44% year over year. Canvas, nylon, sisal and seasonal colours discount, so the retention belongs to black and neutral calfskin rather than the line as a whole.
Which retailers stock The Row bags?
For a direct purchase, there are the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Confirmed multi-brand stockists take in Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Across the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all deal in them. Poshmark, eBay and Mercari also list them; sources flag the first two as higher counterfeit risk. One caution for anyone searching for the row for sale: at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
What is the right way to care for one?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Whatever the material: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth suits calfskin and grained finishes, with neutral conditioner applied only occasionally. Since nappa and lambskin are exceptionally soft and mark easily, keep to a dry cloth and avoid over-conditioning; both appear mostly as linings. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
